Airlines’ New Pricing Strategy: Buy One, Get One Free

Airlines give away seats as they try to stop the cash burn and make travelers feel comfortable flying again

As airports and airlines around the world continue to operate in the midst of a global pandemic, not every flight and region has the same Covid-19 protocols. Three WSJ reporters flew to different regions around the world to look at how air travel has changed.

Airlines are resorting to a new tactic in navigating the pandemic-inspired collapse in travel: They are giving seats away.

Alaska Air Group Inc. ran 48-hour sales in August and September, offering an entire three-seat row for the price of a single ticket. Europe’s biggest airline, budget carrier Ryanair Holdings PLC, offered 2-for-1 specials for flights through mid-December. Southeast Asia’s AirAsia brand earlier this year sold “unlimited passes,” allowing customers in some markets to travel as much as they wanted for a few...

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