How to Navigate Your Wine Store: A Savvy Shopper's Guide

A little strategy in the aisles yields delicious dividends and plenty of deals, too. Sniff out your bottles with maximum efficiency using our wine columnist’s handy map.

FIND WINES?Why are certain bottles always featured front and center while others are consistently tucked away in the back? How does that link?up with customer psychology and retailers’ sales goals?

Illustration: Paola Nauges; Angela Southern (lettering)

AN EXCITING place filled with great finds or a labyrinth for non-oenophiles? A wine store can be both. Overwhelmed by options, one can easily get lost in the aisles. What if it turned out there’s a method to the merchandising? While the selection of bottles varies from store to store, merchants can be remarkably consistent in the way they arrange them.

After talking to wine shop owners around the country, I’ve created a map of a typical store. As pandemic precautions continue to make us keenly aware of how much time we spend...

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